About Lohr & Company

We’ve proudly served the Charlottesville Area with thoughtful financial advising, retirement planning, and more since 1993. Learn more about our team, history, and business beliefs below.

Meet the Team

We’re all about people and always will be.


  • Managing Partner

    Greg founded Lohr & Company in 1993 to help more people plan for a rewarding, well-deserved retirement. Before he entered the financial services industry, he worked as an electrical engineer. Having grown up surrounded by mathematics and engineering educators his entire life, he always assumed he would be an engineer. But in his last semester at the University of Virginia, he took a finance class and realized that it was financial math that truly excited him.

    After spending a few years as an engineer, he decided to follow his heart and return to school for an MBA in finance from the College of William & Mary. Although he originally entered the finance industry because he was excited about the personal opportunities, it was the satisfaction of seeing people at peace with their money that has kept him here for his entire career.

    When he isn’t working, Greg enjoys spending time with his beautiful wife and their adult children. In addition to managing their family farms, Greg and his wife also manage a growing Airbnb venue. In the cold weather months, you can find Greg hunting whitetail deer in the breathtaking Virginia landscapes.

  • Partner

    Ethan always knew his dream was to follow in his father’s footsteps and carry out his same mission: to help more people find financial peace and security in retirement. Ethan started practicing for his future career quite early, at the age of six, advising his sisters on their savings with the help of his trusty calculator. But it wasn’t until he graduated from James Madison University that he truly began developing his talent as a financial advisor at Lohr & Company.

    Ethan is most fulfilled when he’s helping clients navigate the transition into retirement and begin a very different season of life. Clients often come with a mixture of excitement and uncertainty and Ethan thrives on drawing out these emotions and crafting a financial plan that retirees can feel confident about.

    When he isn’t serving clients, Ethan enjoys spending time with his wife and their rapidly growing family. He’s excited to see how their family is shaped by the interests and pursuits of their little ones.


  • Relationship Manager

    Stephanie has been with Lohr & Company since 2003, faithfully loving and serving clients daily. Although you may not meet her in person, you’re sure to interact with her at some point through the crucial role she plays. Stephanie and her husband are becoming empty nesters as their boys blaze their own path.


  • Finance Manager

    Janet has been with Lohr & Company from day one as she helped her husband, Greg, navigate self-employment with the hopes of creating a stable business. Having achieved that, her role has grown to help shape the expansion and vision of Lohr & Company. She also loves serving her church and a growing number of grandchildren!


  • Marketing Manager

    As an advisor to Lohr & Company, Sam brings a wide array of experience to Lohr & Company having held several marketing roles for well-known Virginia businesses and non-profits. His goal is to help convey the type of relationship and experience that prospective clients can expect when working with our firm. Sam and his wife are also busy (and a little tired) as they raise a family of their own.

Our Story

Lohr & Company was founded by Greg Lohr in 1993 to help more people achieve their dream of a secure and comfortable retirement. In 2015, Greg’s son Ethan joined the family business to partner with his father and further their mission of helping people make sound financial decisions with fiduciary care.

After graduating from James Madison University, Ethan allowed Greg to mentor him in regards to everything he had built over the past decades: sound financial planning principles, customized investment strategies, and building trusting client relationships. For his part, Ethan brought his knowledge of new and sophisticated investment management tools to help them serve their clients to an even greater degree.

As a fee-based, independent firm, Lohr & Company strives to work with the highest integrity. They recommend strategies to help you work toward your retirement goals and don’t force your investments into a one-size-fits-all portfolio.

Lohr & Company started as a boutique firm, and they plan to always remain a boutique firm. Because their relationships with their clients are built on lifelong trust, they never want to jeopardize that trust by becoming too big or too unavailable. That’s why Lohr & Company only works with clients they truly believe they can help.

We can help you with:

Nearing Retirement

When you’re in your 50s, it’s time to get serious about your financial plan and retirement transition. Whether you need to evaluate overall financial readiness or fine tune your current financial plan, we help you take the actions you need to retire with confidence.

We’ll also provide early insight into unique changes that come with the retirement transition like healthcare, taxes and retirement income allocations.

Securing Retirement Income

Generating income in retirement brings cash flow, investment, and tax implications that can leave many feeling hesitant to truly enjoy their hard-earned savings. Ensuring consistent income in retirement is a challenge, and many retirees don’t know where to start.

As retirement income specialists, we created The Four Buckets Retirement Income Strategy® to bring clarity to this stage of retirement. We dive deep into your entire financial picture to understand your resources available, the retirement lifestyle you’d like to enjoy and how to begin positioning assets accordingly.

Your Financial Legacy

You’ve enjoyed the fruits of your hard work and retirement savings throughout your retirement. Now, it’s time to consider how you want your wealth to impact the people and places most important to you.

We help guide you from initial legacy conversations to the implementation of these goals. This process involves everything from investment allocation, tax and legal considerations and family communication. We’re with you in each step so that you can feel confident about the legacy you intend to leave.

Experiencing a sudden transition can be shocking for anyone. Whether it’s divorce, the sale of a business, the loss of a loved one, or simply entering retirement, changes like these present numerous challenges both emotionally and financially. At Lohr & Company, we specialize in financial planning for those facing these significant life changes. We provide comprehensive wealth management and financial planning services backed by a team of thoughtful individuals.

Finances in the Wake of Change

And much more.

Our Process

Discovery

We start by getting to know you—your financial situation, goals, risk tolerance, and financial habits.

Ideas

Once we understand your situation, we’ll recommend the best next steps for your financial plan. We’ll present everything clearly, allowing you to ask questions or suggest changes before moving forward to the final step.

Action

A plan is only as good as its execution. In this final phase, we’ll assign roles and responsibilities to bring your financial plan to life. It’s a team effort!

FAQs about our industry:

  • A fiduciary financial advisor is a professional who is ethically and legally required to act in the best interests of their clients. This commitment ensures that the advice provided is focused on what is best for the client, rather than the advisor’s own interests.

  • No, not all financial advisors are required to function as fiduciaries. The obligation to act in a client’s best interest typically depends on the advisor's credentials and the services provided.

  • To identify a fiduciary advisor, look for professionals who are CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals or those registered as Investment Advisor Representatives (IARs). Both are ethically and legally required to provide fiduciary advice.

  • As fee-based advisors, all forms of compensation like investment management fees, subscription-style planning fees, one-time fees and commissions are received by our firm.

    We never want you to pay more than you need to. By operating a fee-based practice, we have the flexibility to create a structure that you feel good about.

  • While many clients have moved their investments under our management, this is not a requirement. Since our firm focuses first on building a financial plan, allocation and management of investments will be discussed throughout the process, so you don’t feel forced into anything.